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Feb 14, 2018
This week’s themePeople who became verbs This week’s words adonize bogart hooverize molochize napoleonize
“Food will win the war”
A poster by the US Food Administration (See more) Image: National Archives
A.Word.A.Day
with Anu Garghooverize
PRONUNCIATION:
MEANING:
verb tr., intr.: To be sparing in the use of something, especially food.
ETYMOLOGY:
After Herbert C. Hoover (1874-1964), who as the head of the US Food
Administration during the WWI, encouraged citizens to eat less and
save food for soldiers. Earliest documented use: 1917.
NOTES:
“To hooverize” is not the same as “to hoover”. The latter is a synonym
of “to vacuum” (also used metaphorically for “to devour” or “to consume”).
It’s the genericizing of the word Hoover, a popular brand name for vacuum
cleaners. The word is mostly used around the UK. The brand is named after
American industrialist William Henry Hoover (1849-1932).
USAGE:
“Read one wartime Valentine’s Day poem: I can Hooverize on dinner And on lights and fuel too But I’ll never learn to Hooverize When it comes to loving you.” David Pietrusza; 1932: The Rise of Hitler and FDR; Lyons Press; 2015. A THOUGHT FOR TODAY:
Patriotism is often an arbitrary veneration of real estate above
principles. -George Jean Nathan, author and editor (14 Feb 1882-1958)
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