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newspeak
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A.Word.A.Day

PRONUNCIATION:

(NOO-speek, NYOO-)

MEANING:

noun: Deliberately ambiguous or euphemistic language used for propaganda.

ETYMOLOGY:

Coined by George Orwell in his novel Nineteen Eighty-Four. Newspeak was the official language of Oceania. In Newspeak, English was called Oldspeak. Earliest documented use: 1949.

NOTES:

The most insidious newspeak term to come out in recent years is for torture. In newspeak it becomes "enhanced interrogation", as if regular torture makes use of tap water, but in enhanced interrogation you get nothing less than Evian.

USAGE:

"For example, an Imperial Tobacco memo predicted that the trend towards fewer smokers could `virtually wipe us off the map,' within 50 years. The writer recommended the company target `starters' -- company newspeak for teens."
Mindelle Jacobs; Smoke And Mirrors Fool No One; The Edmonton; Nov 23, 1999.

A THOUGHT FOR TODAY: